Why We Started This
The reason we ran Be the Beast. Ride the Super-O is simple: great product design can’t live only in a designer’s head. When it comes to anal sex, the people who really know what works aren’t sketching on paper — they’re the players who’ve learned, through practice, what shapes, textures, and motions actually bring pleasure. We wanted to pull that know-how out of private chats and put it into a respectful, public space where people could voice real needs about function, form, feel, and controls — especially to feed first-hand UGC insight into the next generation of our Super-O “fantasy dildo” line.
We don’t believe sex toys are made by brands alone. They’re made in use, in feedback, and in collaboration. Halloween was just the moment we chose to launch this — the real goal is to build a lasting co-creation approach so user voices genuinely guide product direction.
What We Actually Ran
The event kicked off on October 29, 2025, ran through November 10, and winners were announced on November 12. The mechanics were simple and fun: we broke product design into modular choices — base shapes (3 options), mid-section elements (5 styles), functional modules (telescoping, vibration, inflation), and visual customizations (colors, patterns). On BEISAR’s site, users visited a mini-game page where they combined modules to create their own anal toy design. The platform then generated a tag for each creation with a libido score, emojis, and a short playful blurb—making designs easy to share and talk about.
Users could save designs or post them to JoyHub or X (Twitter) and tag @BEISAR to enter the selection pool. Our goals were twofold: make functional discussion about anal sex toys something anyone could join, and convert creative output into analyzable UGC to inform R&D. We started from a pool of 150 candidate models and aimed to collect 3,000+ toy-preference data points during the campaign — data that would directly shape the features and prototype decisions behind our Super-O dildos.
We ran classic creative and popularity awards, plus participation prizes to lower the barrier to try things out. But the prize wasn’t the point — the conversation and the insights were.
Voices From The Community
The feedback was fresh and sharp. People went beyond “I like this color” — they talked about use situations and real functional needs. Some asked for a base that stayed stable across different positions; others wanted telescoping modules with more fine-grained control over amplitude and rhythm to suit different sensitivities. Several participants raised detailed points about surface material, balancing “feel” against friction and ease of cleaning. On the visual side, the customizer sparked creative ideas — from unusual textures to sci-fi palettes — that stretched our sense of what a playful aesthetic could be.
What This Means For Our Work
This co-creation proved, in the most practical way, that users often understand play better than brands do. Opening functionality up to user imagination isn’t abandoning expertise — it’s combining our craft with lived experience to make anal toys that actually fit real bodies and scenarios. For BEISAR, this kind of event helps us pinpoint needs more accurately and align design choices with genuine sexual preferences. It also sharpened our brand stance: listen to users, respect their voices, and innovate together. Real innovation grows from diversity of input — that’s what we want to keep cultivating.
Where We Go From Here
We’re taking the data and ideas from this campaign straight into anal sex toy development. Your designs and feedback will influence upcoming prototypes — every practical suggestion matters. Good toys aren’t just designed; they’re used into being. BEISAR intends to keep this co-creative mindset: stay humble, keep listening, and center real user experience in everything we ship. We believe the most valuable products are the ones that emerge through dialogue, respect, and repeated refinement.
If you didn’t join this time, we hope you’ll jump in next round. If you did — thank you for helping us turn imagination into reality.
