Why We Show Up
The history of Pride Month can be traced back to the Stonewall uprising in New York in 1969—a moment when LGBTQ+ people collectively pushed back against long-standing discrimination and violence. What followed wasn’t just a historical event, but the beginning of an ongoing movement. Over time, June became a lgbtq month not only to remember that resistance, but to affirm something deeply human: the right to exist openly, to be respected, and to take up space without apology.
At BEISAR, Pride Month is about more than LGBTQ+ flags and rainbow colors. It’s a chance to act on what we stand for: everyone deserves to be seen, identities and desires deserve respect, and sexual pleasure should never belong to only a few. That’s why we launched Who’s Orgasm Luminary—a series of online activities designed to bring BEISAR users and the LGBTQ+ community together, encourage honest storytelling, and create open, informed, and sex-positive conversations within our spaces.
What We Built Together
From June 1 to June 30, 2025, we hosted Pride Month activities across JoyHub, FetLife, and related communities—each designed to invite participation, not performance.
Born This Slay
Inspired by Lady Gaga’s anthem “Born This Way,” “Born This Slay” channels that song’s message of self-acceptance, equality, and dignity—pushing back against judgment, conformity, and discrimination. Centered on identity and belonging, the campaign invited people to share moments of self-recognition: coming out stories, chosen-family memories, community participation, or the quiet confidence of simply being yourself. Participants posted text and images with #SuperO In Beisar and #beisar; we highlighted standout submissions and rewarded contributors with product experiences and gift boxes. The goal wasn’t perfection—it was honesty, and making sure people felt seen and heard.
Who’s Orgasm Luminary
On FetLife’s Safe & Kinky community, we launched a co-creative project focused on celebrating anal orgasm experiences and sharing practical knowledge. The goal was to move topics that are often stigmatized or dismissed into a safe, respectful space where experienced community members, sex educators, and everyday participants can speak on equal footing — how they discovered pleasure, how they care for their bodies, which practices help people feel safer and more comfortable, and how to set boundaries. Contributions ranged from personal stories to practical tips and safety advice. We acknowledged standout contributors with a small token of thanks — BEISAR gift boxes — and every contributor received a 10% discount code as our appreciation.
Glow in Super-O Flow!
On JoyHub, we hosted interactive toy sessions and live “pleasure rooms,” led by creators and our official team. These weren’t performances—they were guided, conversational spaces where people could ask questions, explore sensations, and offer real-time feedback. The focus was connection and usability, not spectacle.
The Voices That Stayed With Us
The most meaningful part of this month wasn’t the numbers—it was the voices.
Many participants told us this was the first time they’d ever felt safe talking openly about anal pleasure in a public space. Pride Month gave them a channel to speak honestly about desire and identity without fear of ridicule or censorship.
We also saw experienced players and sex-education professionals step forward, sharing practical techniques and safety guidance. Their credibility and care earned genuine trust from the community.
During orgasm-focused discussions and live sessions, including conversations around prostate orgasm, users offered specific, thoughtful feedback on product feel, materials, control design, and comfort—insights that no survey could ever replace. These conversations gave us a clearer picture of what real people actually need.
During Pride Month, nearly 2,000 people took part in the campaign, reaching a total of around 390,000 impressions. We gifted 28 toy experience boxes, gained 200 new followers on the official BEISAR account, and welcomed 155 new members into our community. We’re truly grateful to everyone who participated and showed their support—thank you for being part of this with us.
Why This Changes How We Work
This Pride Month reinforced something we deeply believe: respect and authenticity are what people respond to—and what builds lasting trust. Short-term attention is easy to chase. Creating a space where people feel safe enough to share their most intimate experiences is not.
For us, this wasn’t just an activity—it was proof that BEISAR can be a platform for open dialogue, learning, and affirmation. A place where pleasure is discussed without shame, and where products improve because they’re shaped by the people who actually use them.
Good anal sex toys aren’t designed in isolation. They’re refined through shared experience. They’re built together.
Where We Go From There
Going forward, we want “being seen” to be the norm—not a seasonal event.
We’ll continue weaving respect for bodies, desires, and identities into our products, content, and long-term community building. User feedback will remain part of our design process, ensuring our anal toys stays grounded in real lives and real use.
And finally, we want to say thank you.
To everyone who participated, supported, commented, shared, or simply read along—you helped shape how we think about our sex toys and who we are becoming. Whether this was your first time speaking up or you’ve been with us for a long while, every voice mattered. We’ll keep learning. We’ll keep listening. We’ll keep improving. BEISAR exists to be a place where you can talk about desire safely and show up as yourself—without apology. We’re not doing this for clicks; we do it because it matters. BEISAR stands with the LGBTQ+ community—not just in Pride Month, but year-round—committed to listening, supporting, and co-creating so everyone can be seen and respected.
And as “Born This Slay” reminds us: you were made to occupy space exactly as you are. Be bold or quiet, messy or meticulous, tender or fierce—be yourself without apology. This campaign is one small tiny grain of sand on the long road toward ending discrimination, but grains do add up. If we keep listening, supporting, and building together, those small acts become real change: fewer wounds from shame, more pockets of safety, and a culture where being yourself is simply ordinary. Thank you for being part of that.
If you’re willing, we hope you’ll stay with us. Or step forward next time and speak. We’re here. And we’re listening.
